We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where the number of buyers is high, where the listings are few and where prices grow constantly.

Moreover, with the pandemic and societal changes that came with it, direct mail is becoming more and more relevant. Indeed, people are working from home a lot, so they check their mail more often. Besides, people are trusting Canada Post, especially older people. We also note that cold call has become more difficult to use as a prospection tool, often because people don’t really use their landline telephone anymore, but rather their cellphones. The real estate broker then has to adapt to this situation in order to stand out from competition, find tools to increase his visibility and attract more potential clients.

Once again, the proof is clear that direct mail is a very efficient tool ! And it is even more efficient when it’s coupled with a powerful website, as well as other digital marketing tools, such as social media management, for example.

Moreover, we now offer all print products also on recycled paper !

To know more about these products, click here !