Digital Content Strategies #2 – Newsletters & Blog articles

We covered in a previous article the digital content strategies to follow to communicate well on your social media as a real estate broker. But, as you know, it is very important to vary your communications, in particular by adding newsletters and blog articles to your presence on social media.

Discover now our digital content strategy dedicated to newsletters and blog articles!

What is a newsletter?

“A newsletter is an email sent at regular intervals to a mailing list to inform recipients of news”

The advantage of a newsletter is that it allows you to keep in touch with customers who already know you! And as you know, it's easier to keep a customer than to go get a new one.

The “musts” of a newsletter:

Feed your contact database efficiently (contact form or banner on your website, or ask customers directly)
Define a frequency and stick to it over time (monthly, every 2/3/4 months): create a reassuring habit for the client
Define a content model (canvas/recurring structure: it's reassuring and professional)
Use a sending software (SendinBlue, Active Campaign or Mailchimp): be careful, do not use a personal address because they are not made to send large volumes of emails. Specialized tools also make it possible to monitor campaigns, monitor openings, etc.

What is a Blog?

“A blog is a type of website or part of a website used for the periodic and regular publication of articles reporting on news around a particular theme”

The advantage of the blog is that it allows you to give you visibility on the way you work.

The “musts” of a blog:

Research the points of interest of your target readers, particularly in relation to Google search volume
Set a frequency and stick to it
Respect the rules of SEO or make sure to delegate the writing of your articles to someone who knows them well (to find out more, see our blog article on the subject right here)
Make your items personal, but not too much! Finding the middle ground is important.
Share your articles on your other content channels (Social Media, Newsletter)! To link them together and make them respond to each other.

Did you know that you could outsource a part of the work to COCOON IMMO? A Cocoon-Immo project manager feeds your social networks, manages your newsletters, writes your blog articles...

What Cocoon IMMO brings you:

100% connected

Your listings are automatically added to the Cocoon-Immo platform and highlighted on your social media. The right format, on the right social media. You have nothing to do.

100% collaborative

From your Cocoon-Immo space, consult your editorial calendar, complete the work of your project manager by creating your own publications, respond to your customer testimonials... the Cocoon-Immo platform is at your service!

100% ROYAL LEPAGE

We combine your image and your banner's image: we rely particularly on the content of the network (blog articles, news, etc.).

Cocoon-Immo allows you to:

Save yourself some time
Find content ideas: newsletters, blog articles
Publish some posts according to the “winning trio” news/listings/broker’s life
Bring a human side to your publications
Link your listings to your social media and post several publications automatically (as well as an automated email for your seller, where he can consult the posts published)
Have access to a collaborative platform: you can add personalized content directly from the Cocoon-Immo platform, by sharing at once on your 5 social media platforms! (Instagram, Facebook, LinkedIn, Google My Business and Youtube)
Delegate the setting up of all your accounts as well as updates.

Book a virtual meeting with us now to find out all about our Cocoon-Immo offers: https://immosquare.pipedrive.com/scheduler/EKmlIr/rendez-vous-par-defaut

To obtain a few tips to better perform and pitfalls to avoid in regards to your digital content strategies, click right here !

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