Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid
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26 Aug 2023
Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid
Now that you know the ''musts'' in terms of social media, newsletters & blog articles, we give you some tips to follow to better perform in your digital content strategies, as well as the main pitfalls to avoid !
Tips to follow to perform:
- Plan an editorial calendar so that you can better plan your publications on your social media
- Create impactful visuals: thanks to the Canva tool, for example, because it is easy to use and offers many templates
- Rely on the notoriety of your banner, but not too much either (make sure to keep your specificity as a broker)
- Be regular in your communications: the algorithms prefer, and in addition, you contribute to creating a habit
- Prioritize quality over quantity (better 1 or 2 communications very good per week, rather than one per day but sloppy)
- Work with the right tools: Cocoon IMMO, for example
- Think omnichannel: make connections between your different communication channels
Pitfalls to avoid:
- Getting started too quickly and not holding up over time: take it easy at first, think long-term!
- Communicating irregularly: prioritize regularity
- Underestimating the importance of communities and not getting new subscribers
- Setting the wrong goals and therefore the wrong performance indicators: make sure you are relevant!
- Forgetting Google My Business: indeed, it's free and it allows you to ask customers to leave reviews! Also, don't forget to respond to reviews
- Lack of patience: digital communication is a medium-term and long-term investment!
Did you know that you could outsource a part of the work to COCOON IMMO? A Cocoon-Immo project manager feeds your social networks, manages your newsletters, writes your blog articles...
What Cocoon IMMO brings you:
100% connected
Your listings are automatically added to the Cocoon-Immo platform and highlighted on your social media. The right format, on the right social media. You have nothing to do.
100% collaborative
From your Cocoon-Immo space, consult your editorial calendar, complete the work of your project manager by creating your own publications, respond to your customer testimonials... the Cocoon-Immo platform is at your service!
100% ROYAL LEPAGE
We combine your image and your banner's image: we rely particularly on the content of the network (blog articles, news, etc.).
Cocoon-Immo allows you to:
- Save yourself some time
- Find content ideas: newsletters, blog articles
- Publish some posts according to the “winning trio” news/listings/broker’s life
- Bring a human side to your publications
- Link your listings to your social media and post several publications automatically (as well as an automated email for your seller, where he can consult the posts published)
- Have access to a collaborative platform: you can add personalized content directly from the Cocoon-Immo platform, by sharing at once on your 5 social media platforms! (Instagram, Facebook, LinkedIn, Google My Business and Youtube)
- Delegate the setting up of all your accounts as well as updates.
Book a virtual meeting with us now to find out all about our Cocoon-Immo offers: https://immosquare.pipedrive.com/scheduler/EKmlIr/rendez-vous-par-defaut
And don't forget to follow us on Facebook!
