Digital Content Strategies #1 – Communicating on Social Media

As you know, your presence on social media in the real estate field is crucial for your professional activity. Increase your visibility now thanks to our digital content strategies specifically designed for real estate brokers’ social media!

Why being present on social media is essential to develop a professional brand image?

To maintain a link with your customers: be in the minds of your customers the day they decide to move forward with their life project/real estate project
To make yourself known, especially in a given sector
To make your prospects and collaborators want to work with you
To humanize your communication and personify your services

Which networks to prioritize?

Facebook: to set up a profile or a professional page? Both ! In particular because the professional page gives the option to have subscribers and to be able to advertise
Instagram: lower age group, excellent complement to Facebook
Google my Business: possibility of doing “Google posts” publications, as well as receiving customer reviews; great option for local SEO visibility
LinkedIn: keep simply a profile (as opposed to a page)
Youtube: interesting for videos promoting new listings

NOTE: Each platform has its own rules, so be careful to always respect the codes of each of these networks, by adapting the editorial line and the formats of the publications (to find out more, consult our blog article on the subject right here).

Vary your post types! The winning trio:

Broker’s life: your customers’ feedback, your values & highlights (to create ties with your customers and prospects)
Real estate market news: to position yourself as a reference and inform your audience
Promotion of new listings, sold or rented properties, etc…

Bonus: don't hesitate to re-share easily accessible content, in particular through sources such as the Centris blog (real estate news) or the ROYAL LEPAGE blog!

Did you know that you could outsource a part of the work to COCOON IMMO? A Cocoon-Immo project manager feeds your social networks, manages your newsletters, writes your blog articles...

What Cocoon IMMO brings you:

100% connected

Your listings are automatically added to the Cocoon-Immo platform and highlighted on your social media. The right format, on the right social media. You have nothing to do.

100% collaborative

From your Cocoon-Immo space, consult your editorial calendar, complete the work of your project manager by creating your own publications, respond to your customer testimonials... the Cocoon-Immo platform is at your service!

100% ROYAL LEPAGE

We combine your image and your banner's image: we rely particularly on the content of the network (blog articles, news, etc.).

Cocoon-Immo allows you to:

Save yourself some time
Find content ideas: newsletters, blog articles
Publish some posts according to the “winning trio” news/listings/broker’s life
Bring a human side to your publications
Link your listings to your social media and post several publications automatically (as well as an automated email for your seller, where he can consult the posts published)
Have access to a collaborative platform: you can add personalized content directly from the Cocoon-Immo platform, by sharing at once on your 5 social media platforms! (Instagram, Facebook, LinkedIn, Google My Business and Youtube)
Delegate the setting up of all your accounts as well as updates.

Book a virtual meeting with us now to find out all about our Cocoon-Immo offers: https://immosquare.pipedrive.com/scheduler/EKmlIr/rendez-vous-par-defaut

To have even more impact in terms of content strategy, read our article on blogs and newsletters by clicking right here ! And for a few tips to better perform and pitfalls to avoid in regards to your digital content strategies, click right here.

And don't forget to follow us on Facebook!