Home > Blog > Synergy of a good digital strategy: the two essential pillars Website & Social Media Synergy of a good digital strategy:  the two essential pillars Website & Social Media
26 Aug 2023

Synergy of a good digital strategy: the two essential pillars Website & Social Media



As a real estate broker, you know how important it is to have a website, and we have explained all the advantages to you in another article. Just as you are aware of the importance of having a presence on social media!

By the way, to read our articles on the right digital strategies to adopt, just click here for social media strategies, here for blog articles and newsletters, and here for additional tips.

 
What if the best digital strategy was precisely the synergy between your website and your presence on social media?


Indeed, it is important for a real estate broker not to have to choose between a website and his social media: he needs both, in synergy! These are indeed the two essential pillars in the field of real estate. By complementing each other, they also ensure optimal visibility.

In reality, your website will be a bit like your base, your showcase. It allows you to expose your properties, to set the tone of your professional image and your way of working. Social media, on the other hand, are like so many paths that will lead to your base. In short, the information about your properties is listed on your website and your social media allow you to promote it on a large scale.

The website will be the basis of your marketing strategy, and social media, a tool of choice to redirect your prospects to your website!


To make it easier for you, we offer you the perfect synergy by combining Cocoon-IMMO & 1Clic.immo!


Why bet on the Cocoon-IMMO/1Clic.immo synergy?


By linking the two, there are many advantages:

- Your website and your social media will be standardized, 100% fit to your image: your contacts are not lost, thanks to a clear and fluid marketing identity

- Everything will be centralized in the same place, making your task easier at the same time: Cocoon-Immo allows you to access your 1Clic.immo website directly!

- Your website will serve as a basis for your blog articles and develop topics such as: buying abroad, how to buy a second home, how to become a homeowner, etc...

- Your social media will allow your blog articles to have visibility via impactful posts and redirected to your website

- The more you will post on your social media thanks to the frequency of posts from Cocoon, the more you will create commitment, and therefore multiply the redirections of prospects on your website, which will end up in customer conversion

- You have a complete return on investment: all your activities on your social media redirect directly to your website, not to other websites: advertising on Google or on social media, landing page, etc.

- Take advantage of improving your Google SEO by linking Google My Business directly to your website

- The synergy will allow you to acquire more new prospects than each tool separately, as well as to have access to a larger community: 1+1 = 3!

- You will also have the opportunity to accelerate your results by setting up prospecting campaigns on Google and acquiring new members of the social media community.


As you have understood, the Cocoon-Immo and 1Clic.immo synergy centralizes your website and your social media in the same place, allowing you at the same time to access many other additional advantages.


Don't wait any longer, contact us now to find out more!




And don't forget to follow us on Facebook!
Share

Newsletter

The 5 best Instagram practices for the real estate sector
03 Apr 2024
The 5 best Instagram practices for the real estate sector
Here are our five recommendations on Instagram to transform the communication of real estate brokers.
Bleed: A key element in printing
29 Feb 2024
Bleed: A key element in printing
In this article, you will understand why bleed is necessary to have a professional impression.
Royal Lepage & IMMO SQUARE Partnership
06 Nov 2023
Royal Lepage & IMMO SQUARE Partnership
Royal Lepage & IMMO SQUARE partnership is launched
Why choose direct mail ?
27 Aug 2023
Why choose direct mail ?
As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant to your business. But what we want to draw your attention to today...
Direct mail with ROYALMAG, how does it work ?
27 Aug 2023
Direct mail with ROYALMAG, how does it work ?
Are you ready to create your first advertisement campaign with ROYALMAG ? Our objective is to provide you with efficient and ready-to-use direct mail tools that will help you achieve your goals in ...
How To – Real Estate & Social Media
27 Aug 2023
How To – Real Estate & Social Media
As a real estate broker or real estate agency, you probably already acknowledge that social media is more than essential in regards to your marketing. Indeed, social media contribute to increase yo...
Direct mail, the perfect tool for lead generation !
27 Aug 2023
Direct mail, the perfect tool for lead generation !
We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where t...
Why is video important on social media ?
27 Aug 2023
Why is video important on social media ?
As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential cli...
Why having a real estate broker website is a must in 2022 ?
27 Aug 2023
Why having a real estate broker website is a must in 2022 ?
In 2022, as a real estate broker, you already know that it is an absolute must to have your own website. Indeed, don’t make the mistake to not have one !
Your Christmas marketing
27 Aug 2023
Your Christmas marketing
The holiday season is approaching and it is also an opportunity for real estate brokers to focus on their marketing strategy during this very special time!
Digital Content Strategies #1 – Communicating on Social Media
26 Aug 2023
Digital Content Strategies #1 – Communicating on Social Media
As you know, your presence on social media in the real estate field is crucial for your professional activity. Increase your visibility now thanks to our digital content strategies specifically des...
Digital Content Strategies #2 – Newsletters & Blog articles
26 Aug 2023
Digital Content Strategies #2 – Newsletters & Blog articles
We covered in a previous article the digital content strategies to follow to communicate well on your social media as a real estate broker. But, as you know, it is very important to vary your commu...
Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid
26 Aug 2023
Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid
Now that you know the ''musts'' in terms of social media, newsletters & blog articles, we give you some tips to follow to better perform in your digital content strategies, as well as the main ...
All about 1CLIC.IMMO features
26 Aug 2023
All about 1CLIC.IMMO features
We are not teaching you anything when we tell you that having a website is a must for a real estate broker these days!
New Notepads & Promotion for your New year's resolutions
26 Aug 2023
New Notepads & Promotion for your New year's resolutions
Finally, we've moved on to 2023! The beginning of the year is the perfect time to adopt the famous new year’s resolutions. In addition, this is the key moment when we update our things to do and wh...
The 1Clic Community
26 Aug 2023
The 1Clic Community
Today, we want to zoom in with you on one of the key features of the 1CLIC.IMMO solution: the 1Clic Community
New Printing Press !
26 Aug 2023
New Printing Press !
To start this new year, we present to you in exclusivity our brand new printing press, located in downtown Montreal!
Virtual Decoration – New PIXIS Service Offer
26 Aug 2023
Virtual Decoration – New PIXIS Service Offer
Did you know that properties with high quality photos are 44% more likely to be sold at listed price or above?
ROYALMAG for real estate brokers
26 Aug 2023
ROYALMAG for real estate brokers
ROYALMAG by IMMO SQUARE, a Franco-Canadian technology start-up now present on 3 continents, has been revolutionizing the world of real estate since 2014.
ROYALMAG joins the green and ecological wave
26 Aug 2023
ROYALMAG joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023
Direct mail - How to stand out from the competition?
26 Aug 2023
Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven i...
Your Checklist - Properties for Sale
26 Aug 2023
Your Checklist - Properties for Sale
Your ROYALMAG checklist that will help you launching new properties on the market
Your Checklist - Sold Properties
26 Aug 2023
Your Checklist - Sold Properties
Your ROYALMAG checklist that will help you promote your sold properties
How to make yourself known as a real estate broker? Your checklist
26 Aug 2023
How to make yourself known as a real estate broker? Your checklist
Your ROYALMAG checklist that will help you make yourself known as a real estate broker
The real estate direct mail strategy month after month finally unveiled!
26 Aug 2023
The real estate direct mail strategy month after month finally unveiled!
Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!
Privacy Policy.
Decline
Accept
With your consent, we and our partners use cookies or similar technologies to store, access and process personal data such as your visits to this website, IP addresses and cookie identifiers. You can revoke your consent at any time.
Together with our partners, we process the following data:
Precise geolocation data and identification through device analysis, audience data and product development, Store and/or access to information on a terminal.
More information: Privacy Policy.